Liars as Leaders
In one ad, McCain attacks Obama for wanting to have sex education classes for kindergarteners, when in fact Obama wanted to “protect young children from sexual predators.” In another ad, McCain says Obama deemed Iraq as a “tiny” country that did not pose a threat. Obama’s actual message was that Iraq (along with Cuba and Venezuela) is a tiny country compared to the Soviet Union, and would not pose a threat to America the way the Soviet Union would. A third ad criticized Obama for never supporting the troops, while McCain “always votes in favor of the troops,” yet the US Senate records prove, “John McCain has voted NO over 10 times on pro-veteran and active service member issues such as healthcare and body armor.” McCain also blames Obama for wanting to raise gas prices. McCain claims that he plans to drill more in America and “rescue family budgets.” The Department of Energy, however, says “the effects of drilling in America wouldn’t even be felt until 2030,” meaning McCain could not possibly take credit for lowering gas prices in the next four years. Several magazines such as Time and newspapers such as the New York Times were then quoted in the assessment by the Brave New Foundation. These magazines criticized McCain for upping the anti for “sleazy” political ads and constant deceit. These negative advertisements seem to show how far McCain is willing to go in order to bring down Obama. He has taken Obama’s messages completely out of context and misused the media to share false ads with America.
This assessment by the Brave New Foundation is an example of both negative ads and how the media utilizes the watchdog function to keep candidates honest. Typically, negative ads are used when candidates see that their competitor is favored by voters. If this theory is true, McCain must believe that Obama is favored by the public and his continual negative advertising methods may be an effort to bring down Obama’s appeal since McCain has already done everything in his power to raise his own approval rating. Though both candidates are guilty of releasing negative ads about their opponent, McCain seems to be guilty of releasing carelessly researched and therefore less credible ads about Obama. The watchdog function of the media allows a balance for the deceit in political advertising. Since it is against the law to not show an ad even if it is untrue, negative commercials have to be aired. The Brave New Foundation’s retaliation assessment of many of John McCain’s false ads can be shown to the public via the Internet on such websites as youtube.com in order to hold candidates accountable for their messages.
Since viewing many of the negative ads McCain has released, my respect for him has continued to diminish. It is my opinion that a man who will use such unfair techniques in order to skew what another candidate stands for is not worthy of trust. This assessment by Brave New Foundation has been effective in making me question whether or not McCain will be trustworthy as a president if he is not credible in his advertising. Character is not determined by whether or not someone wins, but how they win.