Saint Mary's College-Political Communication

Upper division Communication Studies course discussing politics from a communication perspective.

Saturday, November 24, 2012

Cory Booker: A Politician for the People

    We always hear about politicians claiming to work for the rest of the population and how they try to understand what the rest of us are going through. However, one stand-out example of a politician actually committing to live like his constituents and share their experience with regards to food uncertainty is Newark mayor Cory Booker. If all goes as planned, Booker plans to, for a week in December, live solely on a budget of food stamps, or SNAP (Supplemental Nutrition Assistance Program).

   Rather than formally setting this up as a way to attract media attention and gain airtime which could further help and promote him in future campaigns, this idea was brought on quickly by the people. The challenge came about through an exchange on Twitter, a platform that Booker is well-known for using often. Cory Booker’s website demonstrates his commitment to using social media, especially Twitter, to connect to and speak with the people over a master medium. As we discussed the growing influence of political campaign websites, we can see how the Newark mayor’s (and his recently set up food stamp challenge) came about with the power of online users. Also, adaptability and interaction with voters is taken into account as Booker is very present within the social media world and takes Internet users’ messages to him into account, as is shown by the recent Twitter exchange, excerpts of which can be found here.

   Though this is a great way to connect with the people, the an ABC News article quotes the director of a branch of Food Bank Services who points out the limitations as “Even if Booker sticks to the dollar limit,” it is possible that the “experience might not replicate the exact experience of surviving on food stamps, because low-income families might not have the luxury of searching for the cheapest grocery stores.” Similarly, many without Internet connection may also not know of this challenge, since Booker’s online followers are a limited demographic. It is possible that some of the people he is trying to reach while taking the SNAP challenge may be unaware of it, as they may not have access to or be able to afford Internet, much as they may not have transportation options for finding food at the cheapest prices.

    The challenge is only set to last for a week, yet it highlights the importance of a politician relating to the people, especially as the challenge was suggested during a conversation with another Twitter user. As is expected, Booker’s website has since been updated, detailing his participation in the SNAP (or food stamp) challenge. This demonstrates the power of the Internet and social media as there was no press conference or formal media interest needed to set up the challenge. Instead, politicians, even at the local level, can connect with people all over the Internet (even though this demographic may not encompass everyone within a constituency) without worrying about media filter, and thus agree to participate in such challenges without first hearing about media backlash of such a move. I really hope that he follows through with the challenge and, in effect, encourages many other politicians to do the same, especially when the contrasting lifestyles of the rich and the poor are so often discussed without fully being understood by leaders helping to make and pass the laws.

5 Comments:

Blogger Unknown said...

This was such an interesting subject to post about. I think that it is going to be such an interesting thing to see what the outcome of his living brings.
I think that it is very important for those who serve large groups of people to understand where exactly they are coming from when they talk about their lives and the everyday struggle to survive in this society in economic crisis.
Im not sure that even I would be willing to live like that for a short amount of time. My hat definitely goes off to him for the willingness he has to get in touch with the people.

7:01 PM  
Blogger Hailey Shannon said...

This is an excellent example of going above and beyond what you're supposed to do. I don't think I have ever heard of a politician going to such extremes just to really get the feeling of what their constituents go through. It is easy to think of most politicians as people with money who don't always have to work very hard to get what they have (well I think that is sometimes the stereotype). It will be very interesting to see how this turns out and what measures he takes based on his findings,

9:11 PM  
Blogger Unknown said...

This is an interesting article on how politicians are connecting with their audience through social media. Social media is allowing people to connect with their leaders in an intimate way that would not have even been thought of 20 years ago. Social media and political websites are having a larger and larger effect on the political process- with giving donations, gathering information,or spreading a message for the candidate. I am interested in what the future brings for this 'technology' age of politics.

2:09 PM  
Blogger Mileva Brunson said...

This is such an interesting topic. Cory Booker is connecting with his constituents in new, powerful ways. By using social media like Twitter, he is making himself easily accessible to not only the citizens of Newark, but to all Americans and all global citizens. This easy form of communication can help the people of Newark feel that their voices are being heard not just at election time, but all year round. This can also help others learn about Cory Booker and he can build a strong public image, if he ever considers running for a larger position in politics.
He also is connecting with his constituents on a very powerful level by agreeing to live on food stamps for a week. By doing this, he is experiencing poverty in real time. He is living in a way that is a harsh reality for many Americans, and can give him a unique view on how to better the lives of those in Newark. I look forward to seeing how he uses this experience to take action in some way.

9:11 PM  
Blogger Unknown said...

Wow! This is pretty amazing. I hope he actually goes through with it. not only does you blog touch upon social media, which we all know is a now extremely important part of political communication, it also deals with how a major is connecting with his people. I really enjoyed this blog.
A few comments...
The accessability that he has to social media and they way, which you have talked about, he uses it is powerful. I really like that he has taken on a challenge from an ordinary person. This shows that he is open to their ideas and is able to be contacted. Many other politicians could learn from this.

9:35 PM  

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