Saint Mary's College-Political Communication

Upper division Communication Studies course discussing politics from a communication perspective.

Sunday, December 02, 2012

Lessons the GOP needs to learn from the election


Mitt Romney’s defeat last month should signal at least a few red flags for Republicans. In years past, Mitt Romney would have been the quintessential Republican candidate. But this year, a successful businessman and once-moderate Republican governor was unable to beat a frequently polarizing and susceptible Democratic incumbent in a time of high unemployment and economic uncertainty.

Romney’s selling point was his economic expertise. From the start, his second selling point should have been his moderate social views. Instead, he blew out a large sum of his money defeating the likes of a hyper-conservative circus sideshow, namely, Rick Perry, Rick Santorum, Herman Cain, Michelle Bachmann and Newt Gingrich. In attempting to beat this cast, Romney tacked hard to the right and was forced to proclaim himself as a “severely conservative” governor – something which neither his record nor the ending chorus of his campaign ever aligned with.

Then he secured the nomination, but we must not forget how far-right Republicans had to be dragged to their own convention. Here, Romney was in the process of sprinting back to the center with funds, and the lack of money restricted his ability to proclaim his newly re-found bipartisanship.

And so, in a reoccurring theme, normal, moderate middle-to-upper-middle class voters were again forced to choose between what they see as a Republican’s favorable economic policies paired with increasingly isolating social policies, or a Democrat’s less favorable economic policies paired with more acceptable social policies which reflect our increasingly diverse society.

But, there’s a hyper-conservative chunk of the party that doesn’t see it this way. These members don't recognize how mainstream voters who are economically inclined to cast a Republican ballot will eventually no longer be able to overcome the increasingly extreme takes on legitimate social policy platforms. Instead, this group believes that by doubling down on the less-moderate parts of its message, it’ll somehow attract people to its platform.

And so it goes for Romney, who, upon reflection, might now realize no amount of “Clear Eyes, Full Hearts, Can’t Lose” positivity could shake the fact that his retreat back from the far right was unsuccessful.

He never crossed the 270 electoral vote finish line.

This is not to say the Republican Party is irrelevant. We must remember that Republicans remain in control of the House of Representatives. But, recall that the influx of Republican freshmen in the House was largely reactionary to the policies of the Democratic chamber, not necessarily due to the their legislative expertise, which could use improvement.

The true relevance of the Republican Party, as the New York Times’ Nicholas Kristof indicates, is in America’s need for “a plausible center-right opposition party to hold Obama’s feet to the fire, not just a collection of Tea Party cranks.”

This, indeed, is the true relevance of the Republican Party. The message of free markets and small government is valuable in our national dialogue. Angry, militant rhetoric about “culture wars” is not.

7 Comments:

Blogger Ambreen said...

I think this is a very important issue in terms of how integrated social issues are becoming a part of the platform. No longer are parties established based on economic viewpoints ("small" or "big" government), but instead have to voice their opinion on gay marriage, abortion, women's rights, etc. I think that puts people at an interesting position in whether they should align themselves with a party even if they only agree with some of their viewpoints. The evolution of the republican party is an interesting one, and I am interested to see if any of their social platforms will change within the next few presidential elections.

4:04 PM  
Blogger KelseyM said...

I think this is an important topic to point out, especially after the election. It seems, at least from my view, that we spent most of the year hearing not about moderate Republicans but about the far-right ones with more extreme views. In fact, the Republican party became, at times, equated with the Tea Party, while that is only a smaller group. Romney’s ties to more extreme conservatives also did not help him move more toward the center, a move that would definitely have increased his number of campaign supporters. I agree that this conflict with one’s ideal size of government and economic policy mixed with one’s social values may be hard to reconcile by selecting to vote for one party or the other.

10:12 AM  
Blogger Unknown said...

Great post!
It is cool how people is thinking about a Republican Party reform. The first topic is the social policies. However, is it possible to please Greeks and Trojans? This histort says that no!
I mean, for al least run at presidential race, Romney had to please his party and voters expectations, but three seconds later, he had to please the whole country will, which means a more liberal approach to social issues.

Is it possible to handle with this opposite pressures? No way, sometime the politician will have to pick up a side firmly, even if it means to loose some voters. Maybe this knowledge was missing to Romney's campaign!

8:55 PM  
Blogger Lauren S. said...

It is interesting to think about how the two major parties fall now. I think about of people waiver in views and neither party matches that. There is no party that has a balance between the two parties (at least that I know of). Politics have always been complex and I don't think we are even closer to simplifying them. I think it is only becoming foggier. I do agree that there needs to be a change. It will be interesting to see when a change happens and what it will be.

3:25 PM  
Blogger KrisR13 said...

I think is interesting because this was not only a part of the election for Romney but we're seeing this as we approach the fiscal cliff. Everyone is saying that the Republican party needs to compromise and re-evalate their party. I think this is an issue that we will not see go away anytime soon.

6:20 AM  
Blogger Sylvia.Rojas said...

I would agree with Ambreen on how there no longer lies an establishment based on viewpoints, but instead on the opinions on gay marriage, abortion, and so on. These topics are really changing up the elections and making this sort of playing field controversial in and of itself. I am curious to see how the Republican Party develops in 2016 and how they change, or if they change, their tactics.

2:54 PM  
Blogger Unknown said...

I will be interested to see how the Republican Party will change over time. I felt myself sharing views of the democratic party's social standce and I like the Republican's economic stance. I don't think it would be a great idea for the Republican Party to totally change because then I think the party would dissappear over time. One of the greatest things about our nation is that each party has balanced power and I think it should stay that way. At the same time, The republicans might dissappear anyways if they don't change because people may never vote a GOP candidate in ever again.

3:05 PM  

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